Kitsune was inspired by a visit to Fushimi Inari-taisha in Kyoto, Japan.
For generations, pilgrims have made the journey to this sacred place on the Inari Mountain asking for blessings from Inari Okami, the patron spirit of industry, merchants, and craftsmen. Thousands of bright vermilion torii gates, and statues of Kitsune (Japanese for fox) line the paths to the summit.
Spending a few hours at Fushimi Inari-taisha, it's easy to slip away into the past. In fact it's almost jarring to see that this quiet refuge of spirituality boasts the best view of the modern Kyoto skyline when you get close to the top of the mountain.
Kitsune is all about exploring this contrast between old and new. The product, a traditional tenugui honors Kyoto's history of textile manufacturing, while the color palette is refreshing and modern.